Bottle Development

To keep within our art inspired theme we decided to create the bottle for our perfume to resemble a rustic paint tin. We decided we didn't want any packaging and the costumer would carry the perfume by a simple handle; like a real life paint tin. here are the designs.

Understanding our Concept.

 

 

 

Our Unique Selling Point is through customer empowerment, a chance to be hands on with the product. Inspired by an art class, consumers can take part in store mixing notes to create a personalised scent; adding colour of their choice to create their own fragrance.

 

 

In our shop the consumer can enjoy the creative experience. Wearing aprons, sitting at work benched, mixing their chosen scents, adding colour with the help of our fragrance employees. In the shop they would also gain knowledge about fragrance and natural products - which is a key part in our brand's ethos.

Fragrance Mixing

 

 

 

 

We then had a workshop on mixing our own fragrance, so we could really bring our concept to life and get a feel of it. It was particularly challenging for us as we wanted to create a unisex fragrance.

Trip to London: Fragrance Research.

We took the streets of London to gain knowledge about perfume brands and products. Looking for unique ways in which they market themselves.

 

We were inspired by a café called Speakeasy. The Café had a very basic and artistic feel which was almost workshop like. This gave us the idea to create our whole brand and concept based around art; paint in particular.