Saturday, 31 May 2014

Bottle Development



To keep within our art inspired theme we decided to create the bottle for our perfume to resemble a rustic paint tin. We decided we didn't want any packaging and the costumer would carry the perfume by a simple handle; like a real life paint tin. here are the designs.




Understanding our Concept.












 
 
 
Our Unique Selling Point is through customer empowerment, a chance to be hands on with the product. Inspired by an art class, consumers can take part in store mixing notes to create a personalised scent; adding colour of their choice to create their own fragrance.
 
 
In our shop the consumer can enjoy the creative experience. Wearing aprons, sitting at work benched, mixing their chosen scents, adding colour with the help of our fragrance employees. In the shop they would also gain knowledge about fragrance and natural products - which is a key part in our brand's ethos.

Fragrance Mixing

 
 
 
 
We then had a workshop on mixing our own fragrance, so we could really bring our concept to life and get a feel of it. It was particularly challenging for us as we wanted to create a unisex fragrance.







Trip to London: Fragrance Research.

We took the streets of London to gain knowledge about perfume brands and products. Looking for unique ways in which they market themselves.
 
We were inspired by a café called Speakeasy. The Café had a very basic and artistic feel which was almost workshop like. This gave us the idea to create our whole brand and concept based around art; paint in particular.






 
 
 
 
 

My Favourite Perfumes




 



  1. My favourite perfume of all time is 'Alien', by Thierry Mugler.
Its described to be Distinctive and mysterious, yet comforting and soft, Alien by Thierry Mugler conveys passion sensuality and the essence of absolute femininity.

A rich floral woody amber containing jasmine sambac, cashmeran wood and white amber it is a fragrance whose magic trails awakens your emotions.

This is my favourite to wear at night. It lasts all night long and has a musky aroma which I feel is best suited to night time.
 



2. One of my other most loved perfumes is 'Loverdose' by Diesel. Which is described as Loverdose is the sexy & addictive fragrance from Diesel. It represents a woman who is sexy, playful and irresistible. She receives an overdose of love from those around her, but she wants more. She desires pleasure, adrenaline & passion.
 
With Heart notes of Liquorice and Vanilla,
Top notes of Mandarin, Star Anise.
Base Notes Dry wood.
Overall Scent; Floral.
 
I love this perfume for everyday as it is quite light but still has a very unique bass smell.
 
 
 
3. 'Flowerbomb' by Viktor & Rolf. In the words of Viktor & Rolf themselves:
Flowerbomb provides an opportunity to 'escape reality and heal the world... It's about transforming negative into positive.'
It is a play on opposites; a rich bouquet of contrasting sensations so synonymous with Viktor & Rolf's work. For them, fashion and now Flowerbomb is 'an antidote to today's reality, an expression of our dreams'.
Full-bodied and opulent, Flowerbomb explodes into a bouquet of sensations with its addictive floral notes which leave their trail, like a whirlwind that is distinctly couture.
 
I think this perfume is really unique and is one of my favourite ever smells, however is very expensive and therefore is pretty unattainable for those like myself who are on a student budget.
 
 
 
 
4. My last favourite is 'So hooked on Carmella' by Benefit. The perfumed is described as a floral vanilla - exquisitely feminine. A poem to describe Carmella... when it comes to Carmella don't ask and don't tella light touch has admirers under her spell her sweet sensuality no one would guessso exquisite, enticing... "an intimate caress."
 
Top notes: lemon, grapefruit, rhubarb Middle notes: cyclamen, peony, tiare flower Bottom notes: vanilla, sandalwood, amber.
 
 
This scent is a holiday in a bottle for me, as soon as I smell it it reminds me of summer and that is the reason why I love it!

The History of Perfume

For the second half of my first year at university, we are working on a project to create our own hypothetical perfume brand. In which we come up with a new product in which we focus on everything from the concept, to the launch.

To get me inspired I thought a good way to start was to look into the history of perfume...

 

Perfume was first used by the Egyptians as part of their religious rituals. The two principal methods of use at this time was the burning of incense and the application of balms and ointments.

Perfumed oils were applied to the skin for either cosmetic or medicinal purposes. During the Old and Middle Kingdoms, perfumes were reserved exclusively for religious rituals such as cleansing ceremonies. Then during the New Kingdom (1580-1085 BC) they were used during festivals and Egyptian women also used perfumed creams and oils as toiletries and cosmetics and as preludes to love-making.

The use of perfume then spread to Greece, Rome, and the Islamic world. Perfume enjoyed huge success during the seventeenth century. Perfumed gloves became popular in France and in 1656 and the use of perfume in France grew steadily.

Changing tastes and the development of modern chemistry laid the foundations of perfumery as we know it today. Alchemy gave way to chemistry and new fragrances were created. The French Revolution had in no way diminished the taste for perfume, there was even a fragrance called "Parfum a la Guillotine." Under the post-revolutionary government, people once again dared to express a penchant for luxury goods, including perfume. A profusion of vanity boxes containing perfumes appeared in the 19th century.

In 1921- Couturier Gabrielle Chanel launched her own brand of perfume, created by Ernest Beaux, she calls it Chanel No.5 because it was the fifth in a line of fragrances Ernest Beaux presented her. Ernest Beaux was the first perfumer to use aldehydes regularly in perfumery



The 1930's saw the arrival of the leather fragrances, and florals, also became quite popular with the emergence of Worth's Je Reviens (1932), Caron's Fleurs de Rocaille (1933) and Jean Patou's Joy perfume (1935). With French perfumery at it's peak in the 1950's, other designers such as Christian Dior, Jacques Fath, Nina Ricci perfume, Pierre Balmain and so on, started creating their own scents.

The recent popularity of celebrity fragrances has also made an impact on the industry although most experts do not expect the trend to last. Today there are over 30,000 designer perfumes on the market and perfumes are no longer for the wealthy. The perfume industry has undergone several changes in technique, material and style. All of which have created the modern fragrance industry, one that still incorporates creativity, mystique and romance along with marketing to appeal to the masses.




Thursday, 23 January 2014

My Brandzine

I've been working really hard on my 'Supreme' Brandzine so I thought I would share a snippet of the finished result on here!





Sunday, 19 January 2014

PROJECT 3 - BRANDZINES

For the last assessment in this module we have been told to make a bradzine on a brand of our choice (mines yet to be confirmed). A brand zine is initially a magazine but that just focuses on one specific brand. Like our last project the brief is to talk about the brand itself and a new concept of our own creation.

In Thursdays seminar we looked at examples of previous students and those of established publishers to inspire us..







Innovative Campaigns

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THE PRESENT...


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12/12/13 LONDON TRIP

For our third group project we've been given a Brand, mine being Ralph Lauren in which we have to deliver a presentation explaining the brand itself and then a new concept for the brand which we, ourselves have invented. We went to London to visit our brand's flagship store and take photos/ ask any questions.

The Exterior was very classic and Christmassy and the inside followed suit; with a very festive colour scheme which reflects the palette of the brand's. Everything inside from the furnishings to the pine scented air made you feel that you were in a Ski lodge in the heights of Canada. It was extremely cosy and beautiful.

 
Exterior.
 
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Fashion loves Art!


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One of the things I love most about my course at Uni is how we don't just focus on fashion, we focus on everything in our society and different cultures and how they impact the industry. In todays lecture we looked at how fashion is heavily influenced by Art.



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Mood Board 2 - DVF

 

The second major project of this year was to create a moodboard, for the brand we were given based on the brand values. We had to research the brand in depth in order to create it. 

The brand my group were given was Diane Von Furstenberg a Belgian born American fashion designer best known for her iconic wrap dress. I got inspired by several campaigns and mostly by her strong independence as a woman and her beliefs. Diane created The DvF Awards, which are presented annually to four women who display leadership, strength, and courage in their commitment to women’s causes.








 


So these are the mood boards I created. My first attempt and my second - which after some considering felt reflected the brand better.




 

Personal Visual Codes

In today's seminar we were asked to consider personal visual codes and create a pen profile. It was interested to really analyse  my personal self and think about why do I consume what I do, why do I wear what I wear and to consider how I would categorize myself as a consumer and within society. As well as analysing a photograph of ourselves in an outfit we answered questions which didn't directly relate to fashion - 'What do I love?", "What do I hate?" amongst other questions such as 'What are my beliefs?". I think this task was designed in order for us to be able to identify with what it is within brands and their marketing strategies that we are attracted to and what makes a competitor.  I came to the conclusion at the end of the session that categorising someone by the way they dress is a ridiculous thing to do... Just because you study Chemistry doesn't mean you have no interest in clothes or the fact that you study fashion makes you the next Alexa Chung. At the end of the day what you wear for the most part only determines how much effort you could be bothered to make in the morning and not the kind of person you are!
 
 
-What do I love?
Beyoncé (first & foremost!)
Food
Going to gigs
Musicals
Tattoos& Piercings

-What do I hate?
Heartbreak
colour...ON ME.
Being obsessive about EVERYTHING

 -Where do I shop?
Topshop
ebay
h & m
ASOS

-What do I like to drink?
Fanta ice lemon
fruit juice
Hot chocolate

-Beliefs?
Antagonist. 
Athiest.
Equal rights for ALL.