12/12/13 LONDON TRIP

For our third group project we've been given a Brand, mine being Ralph Lauren in which we have to deliver a presentation explaining the brand itself and then a new concept for the brand which we, ourselves have invented. We went to London to visit our brand's flagship store and take photos/ ask any questions.

The Exterior was very classic and Christmassy and the inside followed suit; with a very festive colour scheme which reflects the palette of the brand's. Everything inside from the furnishings to the pine scented air made you feel that you were in a Ski lodge in the heights of Canada. It was extremely cosy and beautiful.